Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV & CAC or long-term ROAS, …

Wunderman Thompson UK, reached out to NHS Blood and Transplant after learning about colleague, Katie’s situation. Katie and her husband, Graham, have a three-year-old son, Ralph, who is currently battling a rare liver cancer.