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  • The Power of Storytelling: Crafting Narratives that ResonateThe Power of Storytelling: Crafting Narratives that Resonate Nadim Khoury
    Why are stories so impactful? Nadim Khoury, Director of Marketing and Public Relations for Media City Qatar, stresses on the profound power of storytelling and the art of crafting captivating …
  • Is ‘Attention’ Getting Your Attention?Is ‘Attention’ Getting Your Attention? Arpit Saxena, OMG
    Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at OMD, elaborates on the importance of attention as an advertising …

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