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Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA
Ghada Azzi
In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During the launch event at the Suliman Olayan School of Business, …
Adman Bernard Bridi publishes new book that reads like a thriller
ArabAd's staff
The ‘One-Star Cookbook’ by Deliveroo UAE or how delivery disasters were turned into mouthwatering recipes
ArabAd's staff
From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look
Ghada Azzi
The Imagination Machine, a guide to mining the power of imagination and creativity for business success
Bain & Company and Fred Reichheld reveal the unbeatable strategy of loving customers in insightful book
ArabAd's staff
The culture war comes to Adland: how the advertising industry stopped selling and started saving the world
RELENTLESS ROLE MODELS by John Tschohl
New Art Book about Banksy Uncovers the Secrets of his Walled Off Art Editions
Why Leaders Should Be Readers (and my top picks from 2019 as a bonus)
Peter Corijn
Facing the future: a talk with Farid Chehab about his new book "A Bridge over the 21st Century"
The Launch of AD Vitam
ArabAd staff
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