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Changing habits over Ramadan could require brands to rethink their advertising strategies
Terry Kane, The Trade Desk MEA
Digital driving PR sector to embrace smart strategies, finds W7Worldwide report
adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
The Gen-Z Arab strategist you never knew you needed
Lina Ibrahim
Rishi Talwalker named Strategy & Growth Communications Director of Red Havas Middle East
Strategy is growing in importance and divergence but lacks diversity in its hiring
Thriving in business through reputation management
Ayad Nahas
Beirut Beer: A Young, Fearless and Defiant Brand
Iain Akerman
Everybody Wants to Be a Storyteller
Iain Akerman
