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adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
The Gen-Z Arab strategist you never knew you needed
Lina Ibrahim
Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
Rishi Talwalker named Strategy & Growth Communications Director of Red Havas Middle East
Strategy is growing in importance and divergence but lacks diversity in its hiring
Thriving in business through reputation management
Ayad Nahas
Beirut Beer: A Young, Fearless and Defiant Brand
Iain Akerman
Everybody Wants to Be a Storyteller
Iain Akerman
