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- GfK’s Consumer Outlook Report 2024 reveals key insights into UAE consumer behavior and priorities
- Heinz reveals the 'hourz' we spend waiting for Ketchup
A study conducted by Heinz for new campaign ‘HOURZ’, in collaboration with VML Argentina, reveals that people spend hours, and in some cases, even days waiting for the ketchup to …
- NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space
- Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
- Digital natives are not digitally exclusive, finds a VML research on Gen Alphas
- Changing habits over Ramadan could require brands to rethink their advertising strategies Terry Kane, The Trade Desk MEA
- Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
- Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
- The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
- A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences
- TikTok highlights shopping behavior trends in the GCC in new report
- New study shows the impact of emotional resonance on consumer behavior