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The search for honest and authentic content - Interview with PHD MENA's Nawal Nasreddine
Iain Akerman
Nawal Nasreddine, head of creative services at PHD MENA, discusses the increasingly important role of content creators in Saudi Arabia
Six Trends Transforming the Media Industry
Nicole Magoon, Partner, Bain & Company London and Juerg Kronenberg, Partner, Bain & Company Middle East share six trends they believe are transforming the media industry
Najahi Events launches iKew, the Middle East’s first online ‘Edutainment’ content platform
TikTok launches Creative Digest, a video newsletter to celebrate regional creativity
Kharabeesh, Natural Star join hands to woo global Arabic content market
Facebook teams up with Arab podcast network, Sowt, to showcase inspiring community stories in MENA
Snapchat to Roll Out New Shows for Ramadan 2021 with MENA’s Top Publishers
UTURN, part of Webedia Arabia Group, signs exclusive content partnership with Facebook
With Ramadan approaching, TikTok sheds light on its community trends in MENA
9-Year Old Ryan Kaji Is Highest-Paid Youtube Star For 2019-2020
Beitna, the Middle East’s first 'social house' about to be launched
ArabAd's staff
Content-led marketing strategies are more effective than ever for brands
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