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Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at OMD, elaborates on the importance of attention as an advertising …
AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
Twitter’s global market share grows by 55% in 2022 while Facebook loses 12%
Magazines and News Mobile apps track their users more than any other app
Media and marketing industry among most breached: what does that say about your boss’s passwords?
Building a Cyber Security Strategy for Marketers
Radmila Blazheska & Eleanor Barlow
Majority of UAE-based businesses increasingly adopting data strategy for an effective hybrid workforce
.jpg "Reshaping business priorities for planet and profit")
Reshaping business priorities for planet and profit
NEOM Tech & Digital Hold Co. signs Oracle as first tenant of hyperscale data center
Near acquires a minority stake in MEmob+
Nike's Footwear Sales Hit $23B in 2020, More than Other Four Major Sports Brands Combined
Ramadan Marks Golden Opportunity for Mobile Marketing and Customer Engagement
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