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From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era Image

Everything AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright 8 Jun, 2025

Metaverse gaming about to hit a record high Image

News In Brief

Metaverse gaming about to hit a record high

ArabAd's staff 24 Mar, 2025

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration Image

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

ArabAd's staff 23 Mar, 2025

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience Image

Digital/Tech

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

Ghada Azzi 12 Mar, 2025

AI Assistants in Research: Friend or Foe? Image

Everything AI

AI Assistants in Research: Friend or Foe?

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData Image

Everything AI

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

ArabAd's staff 9 Mar, 2025

Publicis Media ME and Landmark Reach join forces to take shopping experiences to the next level Image

News In Brief

Publicis Media ME and Landmark Reach join forces to take shopping experiences to the next level

ArabAd's staff 26 Feb, 2025

41% growth in crypto app installs across UAE in 2024, AppsFlyer reports Image

News In Brief

41% growth in crypto app installs across UAE in 2024, AppsFlyer reports

ArabAd's staff 24 Feb, 2025

Manchester City signs Publicis Sapient as official digital business partner Image

News In Brief

Manchester City signs Publicis Sapient as official digital business partner

ArabAd's staff 22 Feb, 2025

On the Abdul Latif Jameel Motors Toyota's campaign win or how smart SEO fueled by insight-driven creativity can outperform even the biggest budgets Image

Ads of the Week

On the Abdul Latif Jameel Motors Toyota's campaign win or how smart SEO fueled by insight-driven creativity can outperform even the biggest budgets

ArabAd's staff 5 Feb, 2025

Snap's AR Mall returns for 2025 Ramadan season Image

News In Brief

Snap's AR Mall returns for 2025 Ramadan season

ArabAd's staff 5 Feb, 2025

Rotana TV names SPEX exclusive media partner for TV and digital advertising Image

News In Brief

Rotana TV names SPEX exclusive media partner for TV and digital advertising

ArabAd's staff 5 Feb, 2025

DeepSeek's latest version creates a media and stock market storm Image

Everything AI

DeepSeek's latest version creates a media and stock market storm

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

ArabAd's staff 3 Feb, 2025

AI in Market Research: Toluna ready to transform consumer understanding Image

Digital/Tech

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17 Jan, 2025