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World Cup excitement outside the stadiums Elias Wakim
Elias Wakim, General Manager at Promofix GCC, the digital arm of JGroup, recalls how his team accompanied sponsors and advertisers during the World Cup and how they successfully managed to …Promofix partners with Criteo and expands market reach across lower Gulf and Levant
Marketplace X, a new unique platform of marketing placements launches in MENA
FoxPush brings its new DSP to the market to ensure fast campaign-scaling
Promofix expands partnership with Blis to cover Turkey and France
TikTok’s Project Unicorn provides opportunities for MENA startups
Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
Global ad fraud Rate on the rise
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Influencer Advertising is set to continue booming in 2023