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Publicis Groupe Middle East to sponsor the inaugural MeasureCamp Dubai
UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane
Ford enters TiKTok territory driving success with new campaign
Lexus’ Saudi space expedition online coverage gains impressive views
Are you not entertained? Annie Arsane
In-game advertising recovers after a downturn in 2022
WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising
Snap rolls out First Story ads, a new innovative solutions for advertisers
TikTok ad revenue to double by 2026