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Gaming

Reine Abbas of Wixel Studio on The Element of Initiative Image

Interviews

Reine Abbas of Wixel Studio on The Element of Initiative

Omar Daou 1 Jul, 2015

Metaverse gaming about to hit a record high Image

News In Brief

Metaverse gaming about to hit a record high

ArabAd's staff 24 Mar, 2025

A Love Letter to Arab Heritage from Essence Adverts Image

Ads of the Week

A Love Letter to Arab Heritage from Essence Adverts

ArabAd's staff 16 Feb, 2025

TradeMania or when trading becomes a game Image

Digital/Tech

TradeMania or when trading becomes a game

ArabAd's staff 4 Feb, 2025

$Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind KFC campaign by TBWA\RAAD Image$

News In Brief

Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind KFC campaign by TBWA\RAAD

ArabAd's staff 28 Jan, 2025

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index Image

News In Brief

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index

New campaign by VML Riyadh promising no gamer is left behind with stcplay Image

Advertising

New campaign by VML Riyadh promising no gamer is left behind with stcplay

ArabAd's staff 15 Oct, 2024

Teemu Koski elevated to Chief Growth Officer role at YaLLa Esports Image

News In Brief

Teemu Koski elevated to Chief Growth Officer role at YaLLa Esports

ArabAd's staff 10 Oct, 2024

Game Jam Event: a celebration of the UAE's innovative spirit Image

News In Brief

Game Jam Event: a celebration of the UAE's innovative spirit

ArabAd's staff 9 Oct, 2024

Cartoon Network MENA Teams Up with Roblox YouTuber Rawaf Image

News In Brief

Cartoon Network MENA Teams Up with Roblox YouTuber Rawaf

ArabAd's staff 4 Oct, 2024

Unique collaboration between Hyperfusion and The Game Company to enhance in-game performance Image

News In Brief

Unique collaboration between Hyperfusion and The Game Company to enhance in-game performance

ArabAd's staff 17 Sep, 2024

AppsFlyer investigates shifts behind mobile gaming's modest growth Image

Digital/Tech

AppsFlyer investigates shifts behind mobile gaming's modest growth

Gaming worth $184bn globally yet in-game advertising spend remains low Image

News In Brief

Gaming worth $184bn globally yet in-game advertising spend remains low

KFC to empower Saudi female gamers with 'The Original Gamechangers' Image

Ads of the Week

KFC to empower Saudi female gamers with 'The Original Gamechangers'

ArabAd's staff 5 Jul, 2024

Tawazun, Bayanat and Endless Studios launch a competition for tomorrow’s game changers Image

News In Brief

Tawazun, Bayanat and Endless Studios launch a competition for tomorrow’s game changers