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People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this …
Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer
For the 300th anniversary of the birthday of the German great philosopher Immanuel Kant, Jung von Matt agency used AI to create a modern persona - a dreamy-looking 23 year …
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
Lebanese TikTok: Creative Chaos or Cacophonous Cringe?
Christina Fakhry
What are the most popular brands on Instagram
Jordanian YouTuber Ahmad Aburob crowned 'Middle Eastern Social Media Star’ at the 2022 People’s Choice Awards
In new campaign by Saatchi & Saatchi MEA, Visa hosts graduation ceremony like no other to deliver key message
ArabAd's staff
The Middle Eastern social media star category is back as part of the People’s Choice Awards 2022
Five major mistakes brands make when conducting an influencer marketing campaign
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