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- Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer
For the 300th anniversary of the birthday of the German great philosopher Immanuel Kant, Jung von Matt agency used AI to create a modern persona - a dreamy-looking 23 year …
- Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues to soar, ranking highest in the region. Influencer marketing has …
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- Lebanese TikTok: Creative Chaos or Cacophonous Cringe? Christina Fakhry
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- Jordanian YouTuber Ahmad Aburob crowned 'Middle Eastern Social Media Star’ at the 2022 People’s Choice Awards
- In new campaign by Saatchi & Saatchi MEA, Visa hosts graduation ceremony like no other to deliver key message ArabAd's staff
- The Middle Eastern social media star category is back as part of the People’s Choice Awards 2022
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- Influencer Advertising is set to continue booming in 2023