TAGS
Tahaab Rais: ‘The ideal agency has strategy at its core’
Iain Akerman
Tahaab Rais, Publicis Groupe’s chief strategy officer for the Middle East and Turkey, looks back at his experience of judging at Cannes… and provides positive provocation to regional agencies
Ad industry and the rise of the machines
Iain Akerman
Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias
Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’
Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’
Ghada Azzi
Tarek Miknas: 'Dubai has become a global center of excellence'
Ghada Azzi
Manal Naji: ‘I fear the future of this earth and wish we take climate change more seriously’
Hala Tfayli on building an agency from the ground up
Ghada Azzi
Pakinam Olama's Around the Clock journey
Iain Akerman
Ibtikar: from Damascus to Dubai
Iain Akerman
Marwan Arban: ‘We're not just another run-of-the-mill digital agency’
Ghada Azzi
Joe Abou Khaled: ‘When engaged journalism is coupled with creativity, powerful standpoints come alive’
Ghada Azzi
Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.'
Ghada Azzi
