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Dubai adland: a world of cautious optimism Iain Akerman
Inflation and the threat of an economic downturn may be causing jitters, but the UAE’s advertising industry is well placed to deliver growthIs this the end of the agency retainer?
The varied impacts of a troubled economy are threatening the traditional agency retainer. As marketing budgets across the GCC are strained even further, a noticeable shift away from fixed fees …