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Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
Liseberg Amusement Park conducts an experiment to explore the limits of recreational horror
ArabAd's staff
The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on October 11, 2023. The purpose was to explore the limits of recreational horror …
We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces
Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement
Helmi Abdalhadi, House of Gaming
Lhamim Marketing and Media unveils new corporate identity with captivating products and inspiring initiatives
Key takeaways considered pivotal to the future of strategy as per WARC report
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Newly-launched Against All Odds poised to redefine F&B consultancy
The Marketing Society, Zayed University and the SEE Institute aboard the 'Sustainability Squad'
Dubai Business Women Council digs into 'Industry Insight'
Marwa Kaabour on how to establish a MarCom department from scratch
