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- Marketers are failing to measure the full impact of their marketing investments, finds WARC
Measurement is set to be a hot topic this year, with marketers battling multiple headwinds: the demise of third-party cookies, new regulations around sustainability reporting, and, of course, the growing …
- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- Is ‘Attention’ Getting Your Attention? Arpit Saxena, OMG
- L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
- TikTok drives impact for Mondelez in Saudi Arabia
- AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
- How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Meta
- anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences
- WOO launches global guidelines for OOH Audience Measurement ArabAd's staff
- Advertising Business Group appoints Ipsos as partner for the UAE Cross Media Measurement Project
- TikTok partners with Zefr on brand safety and brand suitability measurement