Measurement

News

MBC Media Solution's First-Ever TV Attention Study Redefines What Audiences Really Watch

Gaya Salam 16 Oct, 2025

Media

WOO APAC Forum Puts Audience Measurement in the Spotlight

Gaya Salam 25 Sep, 2025

News In Brief

Pikasso Italia introduces the third installment of its Milano digital display collection

ArabAd's staff 18 Mar, 2025

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

ArabAd's staff 3 Feb, 2025

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

News In Brief

The GreenVantage and The GoodNet join forces to deliver advertising performance with ESG goals

ArabAd's staff 4 Dec, 2024

News In Brief

MBC Media Solutions to adopt new audience measurement tool ‘KSA TAM’

ArabAd's staff 7 Nov, 2024

News In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

29 Oct, 2024

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

ArabAd's staff 9 Oct, 2024

News In Brief

AppsFlyer rolls out Privacy Sandbox on Android

10 Sep, 2024

News In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

13 May, 2024

Advertising

Marketers are failing to measure the full impact of their marketing investments, finds WARC

22 Apr, 2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

Digital/Tech

Is ‘Attention’ Getting Your Attention?

Arpit Saxena, OMG 25 Sep, 2023

News In Brief

L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign

28 Aug, 2023