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World Cup excitement outside the stadiums
Elias Wakim
Elias Wakim, General Manager at Promofix GCC, the digital arm of JGroup, recalls how his team accompanied sponsors and advertisers during the World Cup and how they successfully managed to …
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives an overview of the improved strategies media buyers can apply …
