Media Buying

Interviews

Pikasso's Antonio Vincenti on How Lebanon’s OOH Industry Can Regain Its Marketing Momentum

Ghada Azzi 23 Jun, 2025

News In Brief

Mediaplus UK celebrates its integration into the Mediaplus Group and parent company, Serviceplan Group

ArabAd's staff 7 Mar, 2025

News In Brief

Zenith MENA gets the TikTok Marketing Partner badge

ArabAd's staff 4 Mar, 2025

News In Brief

Publicis Media ME and Landmark Reach join forces to take shopping experiences to the next level

ArabAd's staff 26 Feb, 2025

News In Brief

New management structure and promotions at OMD Egypt

ArabAd's staff 17 Feb, 2025

News In Brief

OMD unveils updated branding and strategic positioning

ArabAd's staff 11 Feb, 2025

News In Brief

Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform

ArabAd's staff 31 Oct, 2024

News In Brief

dentsu MENA elevates Ramzy Abouchacra to Media Practice President

ArabAd's staff 15 Aug, 2024

News In Brief

Tarek Jaffar promoted to CEO OMD Egypt

8 Jul, 2024

News In Brief

AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms

25 Jun, 2024

News In Brief

GroupM unveils a new chapter of success in the MENA region

3 Jun, 2024

News In Brief

Mazen Abd Rabbo appointed as SVP of Newly Formed Omnicom Group Qatar

30 May, 2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

Advertising

Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’

14 Jan, 2024

News In Brief

Carat MENA hires new Data & Technology Partnership Lead

10 Jan, 2024