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MENA Advertising Expenditure Dissected
Elie Aoun
During my long experience with Ipsos in this region – measuring all types of media, measuring advertising expenditure across all media, and recently measuring the fastest growing digital media – …
All Trends are Similar. What's Next? A TBWARaad Analysis
Roy Khachan, Strategic Planner and Rifaat Fakih, Junior Strategic Planner at TBWARaad MENA highlight five of the most eye-opening and relevant trends, which the agency refers to as ‘edges’ that …
'Start Something', The Call to Action Careem Brought to Life in Its Latest Global Campaign
WARC Prize for MENA Strategy 2019 winners announced
The State of Digital Investments in MENA (2013-2018)
Is a new day dawning for Egypt’s adland?
Iain Akerman
Facebook celebrates communities and creativity in MENA
Just do it? Or won’t do it?
Iain Akerman
The Hunting Grounds
Iain Akerman
Lebanon: The MENA’s Education Hub
Yasmine Dabbous
MENA Marketers and Shoppers Embrace E-commerce
ArabAd staff
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