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Mobile performance network Mobmio launches in the MENA
In-game advertising recovers after a downturn in 2022
Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising
Four mobile app predictions for 2023 that every UAE marketer should be aware of
Paul Wright
Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes
Paul Wright
UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds
About SHAREit, one of the fastest growing apps globally, and its development strategy
AppsFlyer's Performance Index ranks top media sources in mobile advertising
Run up to Ramadan: the importance of authentic marketing on mobile
Samer Saad
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