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Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising
Four mobile app predictions for 2023 that every UAE marketer should be aware of
Paul Wright
Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares four emerging trends that marketers should take into consideration in order to navigate what is likely to be …
Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes
Paul Wright
UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds
About SHAREit, one of the fastest growing apps globally, and its development strategy
AppsFlyer's Performance Index ranks top media sources in mobile advertising
Run up to Ramadan: the importance of authentic marketing on mobile
Samer Saad
On the Growing Role of Mobile Marketing Spending
Businesses are doubling down on mobile marketing and sophisticated measurement
Ramadan Marks Golden Opportunity for Mobile Marketing and Customer Engagement
Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright
Paul Wright
