Music

POV

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing

Roudny Nahed, MusicGrid 9 Jul, 2025

Branding

Gandour’s Brand Evolution Hits All the Right Notes with New Sonic Identity by MusicGrid

Ghada Azzi 11 Jun, 2025

Branding

The Sound of the Kingdom: Saudi Waves & the Role of Music in Saudi Culture

Moey Shawash 7 Feb, 2025

News In Brief

Music, culture & creativity collide in Awkward Ads’ campaign for Mountain Dew and Doritos

ArabAd's staff 28 Jan, 2025

News In Brief

WARC Consumer Trends report 2024: Five trends to watch

26 Jul, 2024

Ads of the Week

‘Meshwar Rayhin Meshwar’, a tourism campaign that embodies an unstoppable enchanting voyage across Lebanon

ArabAd's staff 25 Jul, 2024

News In Brief

M&C Saatchi Beirut collaborates on Kadim Al Sahir's new album release

ArabAd's staff 17 Apr, 2024

News In Brief

Anghami and Rotana renew partnership with greater scope of collaborations

15 Mar, 2024

Ads of the Week

'Driven by One Voice' campaign by Havas ME celebrates MG One with style and rhythm

ArabAd's staff 12 Mar, 2024

Art & Design

‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine

ArabAd's staff 15 Dec, 2023

News In Brief

Cyberpunk 2077's Phantom Liberty music video: a fusion of live-action and CGI created by Juice & Michał Misiński

ArabAd's staff 4 Oct, 2023

News In Brief

WPP and Spotify enter first-of-its-kind global partnership

6 Aug, 2023

Ads of the Week

ACDelco new campaign by Havas ME turns into a hit and beats the charts

ArabAd's staff 19 Jun, 2023

News In Brief

Yas Island Abu Dhabi embarks fans on a joy ride with cheerful remixed hit featuring Miami band

14 Jun, 2023

News In Brief

OSN+ ‘No More FOMO’ campaign rolls out with Aseel Omran

22 Feb, 2023