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‘Meshwar Rayhin Meshwar’, a tourism campaign that embodies an unstoppable enchanting voyage across Lebanon ArabAd's staff
In an age where travelers are increasingly driven by a desire for unique, authentic, and memorable experiences, tourism advertising becomes a challenge for creatives who must showcase their ability to …WARC Consumer Trends report 2024: Five trends to watch
The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and North America
M&C Saatchi Beirut collaborates on Kadim Al Sahir's new album release ArabAd's staff
'Driven by One Voice' campaign by Havas ME celebrates MG One with style and rhythm ArabAd's staff
Anghami and Rotana renew partnership with greater scope of collaborations
‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine ArabAd's staff
Cyberpunk 2077's Phantom Liberty music video: a fusion of live-action and CGI created by Juice & Michał Misiński ArabAd's staff
WPP and Spotify enter first-of-its-kind global partnership
ACDelco new campaign by Havas ME turns into a hit and beats the charts ArabAd's staff
Yas Island Abu Dhabi embarks fans on a joy ride with cheerful remixed hit featuring Miami band
OSN+ ‘No More FOMO’ campaign rolls out with Aseel Omran
TikTok strikes licensing deal with Rotana Music Group