TAGS
- Ghada Chehaibar: ‘The Lebanese market is calibrating’
For Ghada Chehaibar, CEO of Purple advertising agency, in Lebanon, “there are moments of optimism that surface only to be swiftly replaced by a strong sense of uncertainty that unfortunately …
- Hana Khatib: ‘The return to normalcy remains a small prospect’
“It is no secret that Lebanon has been facing economic and political challenges that took a toll on all local businesses. Four years later, returning to normalcy remains a small …
- Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
- Brands, take note: What to really look for in a Public Relations agency Baha Hamadi, Keel Comms
- The need for multiculturalism in creativity Tamara Azar, Imagination ME
- Changing habits over Ramadan could require brands to rethink their advertising strategies Terry Kane, The Trade Desk MEA
- Are brands missing a climate leadership opportunity at Super Bowl? Thomas Kolster
- Marketing: A Way of Thinking - A Way of Living Roger Halaby, the Hanging Gardens Agency
- Diving In: How Saudi Arabia is Embracing Immersive Website Experiences Ziad Abou Rjeily, Head of Bold Experiences
- Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends Karl Escritt, Like Digital & Partners
- Israel-Gaza: Brands, Boycotts and Blowback Iain Akerman
- The Creative Renaissance: AI and Automation Redefining Artistry and Imagination Ambreen Kazi, Socialeyez