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The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'
Rani Amayri
There is always a way to write modern Arabic and make communications comprehensible by everyone. But please forget ‘White Arabic’ begs Arabic Creative Lead at Impact BBDO, Rani Amayri, who …
Trends shaping sustainability innovation in seven Industries across the Middle East
Coming out of Bain’s participation this year at Future Investment Initiative's (FII) 6th edition in Riyadh where experts came together to have in-depth conversations about critical industry trends, Tom De …
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
Azhar Siddiqui
Snapchat offers fans a new dimension to engage and celebrate during this football season
Vishal Badiani
How brands can help save lives
Abdalla Yousef
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
The very real dangers of brand bidding and how brands can deal with it
Artem Rudyuk
What about consumer behaviour today?
Roger Halaby
How global brands are engaging with audiences in the Middle East
Nadim Khammar
Protecting your business reputation from social media
Jonathan Ashton
The Journey of Rehumanizing Work in the Middle East
Ida Mozayani & Andrew Schwedel
Six key takeaways from Cannes Lions 2022 and how your campaigns can be better by Thomas Kolster
Thomas Kolster
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