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Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis
Houssam El Boutary, Publicis Content’s Agile Studio Lead, shares his formula on Sexy Social Success
The Art of Reinvention
Alex Andrakis, Andrakis Consultancy
Reinvention is one important “skill” you need to have in today's world. It is said to be vital to business growth, health and happiness. There are of course steps and …
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, TBWA\RAAD
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
‘I Wish I Could’
Roger Halaby, Hanging Gardens
How to grow new customers from seed data
Terry Kane, The Trade Desk
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
The problem of Dubai is Dubai
Mounir Harfouche, MullenLowe MENA
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