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Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives an overview of the improved strategies media buyers can apply …
Six trends that will shape post-covid ad tech landscape and what to expect next
Roman Vrublivskyi
The Covid 19 pandemic has had an enormous and disruptive impact on marketing. Despite this, it is important to analyze what the future of digital marketing and advertising spaces holds. …
DMS introduces InMotion outcome-based solutions to the MENA advertising market
Pikasso and Broadsign activate the first Programmatic DOOH campaign in West & North Africa
The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East
Programmatic Advertising Trends that Will Dominate 2021
Alain David
Choueiri Group's Media Dome partners up with programmatic media partner MiQ
Pikasso and Pladway: DOOH Programmatic collaboration kicks off in the Middle East region
JGroup to Invest USD 15 Million in FoxPush, Middle East’s First Full-Stack Solution Provider for Digital Advertising
Elevision Extends its SME Community Support Initiative With a Pivot to Programmatic
Programmatic adspend to exceed US$100bn for the first time in 2019
Data is the key for publishers
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