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Online sales of beauty products in MENA on the rise
Global ad spend to top $1trn for first time next year, as per WARC forecast
WARC has today published 'Global advertising spend outlook 2023/24: Withstanding Turbulence'. This new analysis is based on data from 100 markets worldwide and offers a complete picture of the global …
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
OOH global revenue to exceed $40bn, finds WOO Global Market Index report
TikTok unveils its Gaming Trend Report 2023 for METAP
Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
New study maps MENA’s tech sector
Middle East’s Influencer Marketing to hit $1.3-billion valuation in 2023
Global report reveals increasing ID fraud across the Middle East
The Good Report celebrates the best campaigns of 2022 for social and environmental responsibility
