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A Global Hub in Progress: Riyadh’s Influence in City Brand Barometer 2023
We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces
Accenture Life Trends 2024 report identifies five global macro-cultural trends and provides guidance for businesses
TikTok highlights shopping behavior trends in the GCC in new report
Key takeaways considered pivotal to the future of strategy as per WARC report
Online sales of beauty products in MENA on the rise
Global ad spend to top $1trn for first time next year, as per WARC forecast
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
OOH global revenue to exceed $40bn, finds WOO Global Market Index report
TikTok unveils its Gaming Trend Report 2023 for METAP