TAGS
- New study shows the impact of emotional resonance on consumer behavior
- Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane
- Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research
- Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
- UAE consumers want brands to understand them, reveals ServiceNow survey
- Wunderman Thompson's latest research finds that consumers want brands to wow them
- New research by Sila Insights examines the changing lifestyle priorities of Gen Z and millennials during Ramadan
- Earned Effect study outlines the business impact of campaigns that earn coverage and conversation
- GWPR 2022 Annual Index finds ageism as a major issue for women in the PR industry
- Strong client-agency relationships lead to more effective work, finds Aprais, WARC study