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People want to follow people, not faceless brands Svenja Malzahn, Sumea Social
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this …MCN launches McCann Content Studios in the Middle East ArabAd's staff
AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms
Telefanz launches as TikTok rival ArabAd's staff
Public relations in the dock Iain Akerman
Snap celebrates its great role in the GCC culture through new campaign
Social Media advertising spending to grow by 6% in 2024
Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours
Closeup #GetCloserToLove campaign by ‿ and us breaks ‘Dating’ taboo
TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD
Snapchat and OptimizeApp to empower SMEs in MENA
TikTok, INJAZ Al Arab and INJAZ Saudi to inspire Saudi youth with key employability skills