TAGS
- Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA
- MBC Media Solutions introduces new offering, MMS Sports
- dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh
- adidas creates the world’s first football pitch to have a gender
- Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play
- Football legend Mohamed Salah becomes brand ambassador of Visa
- Data transparency reignites Gen Z advertisers Edward Siavo
- AliExpress selects football stars as brand ambassadors ahead of Ramadan
- NEOM becomes principal partner of Rajasthan Royals, India's premier T20 cricket giants
- Visa and Red Bull F1 Teams enter global partnership