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Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling
Saudi Arabia’s cultural renaissance
Iain Akerman
An exciting new wave of creativity is sweeping the kingdom. And nowhere is this truer than in the country’s cinematic blossoming
From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look
Ghada Azzi
CNN Arabic and the Abdulla Al Ghurair Foundation for Education embark on storytelling and youth development partnership
AIM: The communications solution for a brave new world
ArabAd's staff
Home Box and Leo Burnett Dubai roll out a moving short to bring light to all hidden rooms in the Middle East
ArabAd's staff
Samsung launches new content series featuring films from the world’s best directors
Luke Southern: ‘De-Ageing’ De Niro and re-imagining storytelling'
Caroline Drucker on how to effectively use Instagram to master the art of storytelling
Patrick Baz: ‘We have storytelling in our DNA’
Iain Akerman
Everybody Wants to Be a Storyteller
Iain Akerman
An Uplifting Message by Johnnie Walker: The Resourceful Don’t Wait
Fady Mansour
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