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SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling Image

Interviews

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling

Ghada Azzi 30 May, 2025

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience Image

Digital/Tech

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

Ghada Azzi 12 Mar, 2025

MBC Media Solutions to adopt new audience measurement tool ‘KSA TAM’ Image

News In Brief

MBC Media Solutions to adopt new audience measurement tool ‘KSA TAM’

ArabAd's staff 7 Nov, 2024

Al Arabiya introduces English-language news segments and new shows Image

News In Brief

Al Arabiya introduces English-language news segments and new shows

ArabAd's staff 18 Sep, 2024

MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE Image

News In Brief

MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE

ArabAd's staff 21 Aug, 2024

Data transparency reignites Gen Z advertisers Image

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

Netflix beats its own expectations Image

News In Brief

Netflix beats its own expectations