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- AppsFlyer new report reveals eCommerce App industry trends that retail marketers can capitalize on
- Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers
New social commerce playbook unveils insights into how to captivate Gen Z and Millennial audiences effectively through meaningful social shopping experiences.
- Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
- New study maps MENA’s tech sector
- Epsilon's global retail media study of brands and retailers explored perceptions of and approaches to retail media
- YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
- Wunderman Thompson's latest research finds that consumers want brands to wow them
- UM presented a global-first Brand Lift study with TikTok at an exclusive event
- Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
- Earned Effect study outlines the business impact of campaigns that earn coverage and conversation
- Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025
- Strong client-agency relationships lead to more effective work, finds Aprais, WARC study