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How to grow new customers from seed data
Terry Kane, The Trade Desk
Terry Kane, Managing Director Middle East & Africa at Dubai-based The Trade Desk on how advertisers can grow look-alike customers at scale with first-party data and AI-powered tools in a …
Brands, take note: What to really look for in a Public Relations agency
Baha Hamadi, Keel Comms
Finding the right Public Relations (PR) agency is like discovering your guiding star. That’s because every word, and every action, could either propel your brand forward or leave it adrift. …
The need for multiculturalism in creativity
Tamara Azar, Imagination ME
The Impact of AI-Generated Content on SEO: Does it Really Work?
Kenan Baki, Serviceplan ME
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds
Zena Hamdan, Against All Odds
Marwa Kaabour on how to establish a MarCom department from scratch
The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Serviceplan Group ME
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
Rising Above the Noise
Anthony Ryman
