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- UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from the heart of the Kingdom TikTok’s Out of Phone (OOP) …
- Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
“it is undeniable that 2023 has not been a vintage year for Lebanon. The economic challenges, political instability, and the war have all left an indelible mark on businesses across …
- New senior hire to lead and scale UM’s strategy practice across the MENAT region
- UM Turkey creates groundbreaking global-first AI app for MediaMarkt
- L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
- UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
- UM MENAT extends marketing support to female entrepreneurs on global Impact Day
- UM MENAT wins big at MMA Smarties MENA Awards
- UM presented a global-first Brand Lift study with TikTok at an exclusive event
- Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
- New study by Mediabrands, UM & Snap reveals AR best practices to optimize purchase journey
- Is a new day dawning for Egypt’s adland? Iain Akerman
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