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UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
UM MENAT extends marketing support to female entrepreneurs on global Impact Day
UM MENAT wins big at MMA Smarties MENA Awards
UM presented a global-first Brand Lift study with TikTok at an exclusive event
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
New study by Mediabrands, UM & Snap reveals AR best practices to optimize purchase journey
Is a new day dawning for Egypt’s adland? Iain Akerman
Dubai Crafted to be Multicultural: an Interview with Rodrigo Mavu
A Review of Recent TVCs Made in Dubai ArabAd staff