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How to drive and measure impact this Ramadan
Rasheeqa Jacquesson
Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially during Ramadan. She suggests several approaches to campaign results measurement …
Marketing in an AI-driven world
Neel Pandya
The disruptions brought over the past few years have revolutionized the way we work, shop and consume data. Even education institutions, restaurants and retail businesses that had a strong offline …
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
A Super Bowl with little purpose
Thomas Kolster
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
Ciaran Bonass on the pulse of the Saudi ad industry
Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
