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What is left of Advertising?
In this special piece to ArabAd, Jean-Claude Saade, Managing Director of Manifesto Consulting, tackles the challenges advertising has faced over the past three decades up till the digital revolution that …Disrupt Business, Create Value
Wilson Issa, Managing Director of VivaKi Levant, elaborates on the changes the advertising business has witnessed during the past decade, how agencies in Lebanon and the region are being affected …
The Next Global Cyber Branding Boom Naseem Javed
Data Minding Dori Rady
They need a voice, one that cries: “foul play” Mark Dickinson
Marhaba Law Tarek Chemaly
The Meaning of EFM… It’s all in the Name Mustapha Tabba
Brand Macrocosm: The Digital Province Holds Buoyancy Gaby Bechara Chamat
The Butterfly Effect Nadim Khoury