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Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report ArabAd's staff
WARC releases The Future of Strategy 2024, a worldwide survey-led report with insights from more than 1,000 marketing strategists, the majority of which are agency-side, fielded between July-August 2024, as …
Five senior marketers to chair the WARC Awards 2025 Jury ArabAd's staff

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
Customer Promises deliver significant advantages for B2B brands finds WARC report
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
Gaming worth $184bn globally yet in-game advertising spend remains low
WARC Consumer Trends report 2024: Five trends to watch
WARC Awards 2024 MEA winners announced
Short-form video helps supercharge the media mix and drive full funnel impact
Marketers are failing to measure the full impact of their marketing investments, finds WARC

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