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Key takeaways considered pivotal to the future of strategy as per WARC report
Global ad spend to top $1trn for first time next year, as per WARC forecast
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
Leo Burnett Dubai among the 11 Grands Prix winners of WARC Awards for Effectiveness 2023
Leo Burnett KSA, VMLY&R Dubai, Havas ME, FP7 McCann among the winners in WARC Awards for Effectiveness 2023
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
A Google and WARC report on how to unlock sustainable growth in retail
