TAGS
Programmatic adspend to exceed US$100bn for the first time in 2019
In 2020, 69% of all digital media* will trade programmatically, up from 65% this year, according to Zenith’s Programmatic Marketing Forecasts 2019, published today. The total amount spent programmatically will …Online video viewing to reach 100 minutes a day in 2021
The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of 32% a year between 2013 and 2018, boosted by improvements …