Dubai Science Park presents ‘Stuck’, a perplexing yet powerful short designed for a purpose
Posted on 2021 Aug,23  | By ArabAd's staff

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McCann Health Dubai has recently launched a short film, exclusively in cinemas (airing before screened popular movies) across the UAE, for Dubai Science Park, a leading science and healthcare business community. The film’s supporting a topic in the Middle East that is prevalent but is not spoken about enough (as you’ll know).

Tahaab Rais, Regional Head of Strategy & Truth Central · FP7 McCann MENAT who is also the Concept, Writer and Film Director, explained that the film is inspired from his dad’s story as well as that of his friend’s dad from childhood time.

This film, the centerpiece of a broader educational campaign, goes against the trend of short format and entertaining films by taking audiences through an uncomfortable experience when they are out in the world, relatively unrestricted, but are stuck on a seat in a cinema, relatively restricted. 

Through the experience, people have expressed restlessness, tension, claustrophobia and feeling constricted – even, frustration at what they see and hear on the screen – until the turn, when the reason behind the film and the topic that Dubai Science Park is creating awareness for, are revealed. 

Marwan Abdulaziz Janahi, Managing Director, Dubai Science Park says: “Millions of people suffer from paralysis all around the world and providing them with comprehensive, high-quality care and treatment is critical on our ongoing journey to create an inclusive society. 

We play a leading role in advancing the UAE’s vision for a world-class healthcare industry by attracting state-of-the-art hospitals, doctors, physicians, pharmaceutical companies, medical equipment firms and more to provide support and rehabilitation for people suffering from paralysis. 

Stuck represents a step forward in our efforts to raise awareness of debilitating conditions and bring innovative businesses to Dubai. We hope this campaign will elevate the UAE’s global status as an attractive destination for businesses at the nexus of paralysis care.”




Client: Dubai Science Park

Marwan Abdulaziz Janahi – Managing Director, Dubai Science Park

Reem Shabaan - Executive Director, Tecom Business Districts

Saad Yusuf - Marketing Director, Tecom Business Districts

Amy Elaskary - Marketing Manager, Dubai Science Park


Film Production Company: FEEL Productions

Production Consultant: Dejavu

Tahaab Rais – Concept, Writer, Film Director

Aeyaz – DoP

Sandip Shivtarker – Executive Producer, FEEL Productions

Manasvi Gosalia – Executive Producer, Dejavu

Angee Ibrahim – Producer, FEEL Productions

Jayvee Banaag – Post Production Producer, FEEL Productions

Zera Azmi – Hair and Make-up Artist

Ebin – Editor, FEEL Productions

Swapnil Patole (ICG) – Chief Colourist, Famous Studios Ltd.


Healthcare Agency: McCann Health Middle East

Karen Kamel - General Manager

Fouad Abdel Malak - Regional ECD

Tahaab Rais - Regional Head of Strategy

Prajakta More - Associate Creative Director

Aditi Shah - Art Director

Richa Kavalekar – Principal Medical Writer


Sound Design: MangoJam Studio

Wilbur D’costa – Executive Producer

Joe Najm – Sound Designer