Listen to the article
McCann Health Dubai has recently launched a short film, exclusively in cinemas (airing before screened popular movies) across the UAE, for Dubai Science Park, a leading science and healthcare business community. The film’s supporting a topic in the Middle East that is prevalent but is not spoken about enough (as you’ll know).
Tahaab Rais, Regional Head of Strategy & Truth Central · FP7 McCann MENAT who is also the Concept, Writer and Film Director, explained that the film is inspired from his dad’s story as well as that of his friend’s dad from childhood time.
This film, the centerpiece of a broader educational campaign, goes against the trend of short format and entertaining films by taking audiences through an uncomfortable experience when they are out in the world, relatively unrestricted, but are stuck on a seat in a cinema, relatively restricted.
Through the experience, people have expressed restlessness, tension, claustrophobia and feeling constricted – even, frustration at what they see and hear on the screen – until the turn, when the reason behind the film and the topic that Dubai Science Park is creating awareness for, are revealed.
Marwan Abdulaziz Janahi, Managing Director, Dubai Science Park says: “Millions of people suffer from paralysis all around the world and providing them with comprehensive, high-quality care and treatment is critical on our ongoing journey to create an inclusive society.
We play a leading role in advancing the UAE’s vision for a world-class healthcare industry by attracting state-of-the-art hospitals, doctors, physicians, pharmaceutical companies, medical equipment firms and more to provide support and rehabilitation for people suffering from paralysis.
Stuck represents a step forward in our efforts to raise awareness of debilitating conditions and bring innovative businesses to Dubai. We hope this campaign will elevate the UAE’s global status as an attractive destination for businesses at the nexus of paralysis care.”
Credits
Client: Dubai Science Park
Marwan Abdulaziz Janahi – Managing Director, Dubai Science Park
Reem Shabaan - Executive Director, Tecom Business Districts
Saad Yusuf - Marketing Director, Tecom Business Districts
Amy Elaskary - Marketing Manager, Dubai Science Park
Film Production Company: FEEL Productions
Production Consultant: Dejavu
Tahaab Rais – Concept, Writer, Film Director
Aeyaz – DoP
Sandip Shivtarker – Executive Producer, FEEL Productions
Manasvi Gosalia – Executive Producer, Dejavu
Angee Ibrahim – Producer, FEEL Productions
Jayvee Banaag – Post Production Producer, FEEL Productions
Zera Azmi – Hair and Make-up Artist
Ebin – Editor, FEEL Productions
Swapnil Patole (ICG) – Chief Colourist, Famous Studios Ltd.
Healthcare Agency: McCann Health Middle East
Karen Kamel - General Manager
Fouad Abdel Malak - Regional ECD
Tahaab Rais - Regional Head of Strategy
Prajakta More - Associate Creative Director
Aditi Shah - Art Director
Richa Kavalekar – Principal Medical Writer
Sound Design: MangoJam Studio
Wilbur D’costa – Executive Producer
Joe Najm – Sound Designer
