'It’s Our Time' campaign released to announce Shahid's Relaunch
Posted on 2020 Jan,20

MBC Group has unveiled the all-new version of its video on demand (VOD) service, Shahid, the Arab world's biggest streaming library of Arabic content.

The new campaign that has just rolled out throughout the Middle East touts the whole new look and range of features, Shahid is now offering its viewers. Not only is there now more content and features, the VIP version includes  a wealth of original content with exclusive original Arabic titles, exclusive premieres from cinema and series ahead of television, live TV in HD with an ad-free offering and downloadable to watch offline.
Shahid also announced a content partnership with Disney and Fox as well as a strategic partnership with streaming platform Spotify.
The launch advertising film was created by Dubai-based Livingroom agency and is designed to celebrate all the diversity in the Arab world, through this communal viewing experience.

Title: It’s Our Time
Client: MBC
Agency: Livingroom Dubai
Art Directors: Anas Saraj/Mahmoud Alkhawaja
Copywriters: Seyoan Vela/Ahmad Al Masri
Client Service: Corinne Abi Habib
Project Management: Ahmed Osman
Production House: Filmmaster MEA
Director: Jamie Muir
DP: Nadim George
Editor: David Zavadescu
Grade: Dan Mitre
Sound design: Mango Jam
Producer: Luke Morris
Exec Producer: Tony Lehal