The Taste of Memories Some Things Never Change, Thankfully
Posted on 2014 May,18  | By ArabAd staff

Kraft cheese has been a timeless favourite for generations in the region. Irrespective of all the changes in food habits and lifestyles the ‘Al Aslee’ (the original) taste has remained at the heart of family meals.

There are tastes we grow up with and they remain our favourite regardless of what changes around us or how many new things we try. Similarly, the taste and flavour of a particular product or dish takes us back in time to certain memories, which we treasure.

In the new TV commercial for Kraft, consumers are reminded about their childhood’s favourite and the memories that are associated with the brand. The spot narrates an emotive story about siblings and reminds the viewers of the cheese they grew up with.



Project: Brothers

Client: Mondelez

Creative Agency: 
JWT Dubai

Media Agency: Starcom Dubai

Production House: Frame Nation Films


Creative Team (JWT):

Chief Creative Officer: Ramsey Naja

Executive Creative Director:  Seyoan Vela

Regional Creative Director:  Adham Obeid

Associate Creative Director:  Dalia ElMenhall


Production credits:

Production Company: Frame Nation Films Director: Cric

JWT TV Producers: Souraya El-Fara and Raja’a Chami


Other Credits (JWT):

Co-head of Planning: Prabhakar Iyer

Business (Associate) Director: Nathalie Gevresse

Account Director: Claudine Sidawi

Account Executive: Helena Schneider