Kraft cheese has been a timeless favourite for generations in the region. Irrespective of all the changes in food habits and lifestyles the ‘Al Aslee’ (the original) taste has remained at the heart of family meals.
There are tastes we grow up with and they remain our favourite regardless of what changes around us or how many new things we try. Similarly, the taste and flavour of a particular product or dish takes us back in time to certain memories, which we treasure.
In the new TV commercial for Kraft, consumers are reminded about their childhood’s favourite and the memories that are associated with the brand. The spot narrates an emotive story about siblings and reminds the viewers of the cheese they grew up with.
Credits:
Project: Brothers
Client: Mondelez
Creative Agency: JWT Dubai
Media Agency: Starcom Dubai
Production House: Frame Nation Films
Creative Team (JWT):
Chief Creative Officer: Ramsey Naja
Executive Creative Director: Seyoan Vela
Regional Creative Director: Adham Obeid
Associate Creative Director: Dalia ElMenhall
Production credits:
Production Company: Frame Nation Films Director: Cric
JWT TV Producers: Souraya El-Fara and Raja’a Chami
Other Credits (JWT):
Co-head of Planning: Prabhakar Iyer
Business (Associate) Director: Nathalie Gevresse
Account Director: Claudine Sidawi
Account Executive: Helena Schneider
