Hanadi Dagher on resilience and revival in the Lebanese PR sector
Posted on 2024 Mar,27

Filled with hope for 2024 and reflecting on the foggy journey that was 2023 in Lebanon, MHD PR agency stands resilient, adapting to a new normal that bears challenges and opportunities. “In this ever-evolving landscape, we've redefined our modus operandi to align with the current state of the market, recognizing the need for flexibility and innovation,” states the owner of the agency, Hanadi Dagher.


2023 has not been a vintage year in Lebanon. What is the new normal for you, and what practices have changed in your agency?

The year 2023 may not be characterized as a vintage one for Lebanon, but it absolutely marked a significant shift towards revival. While it's not a return to 'business as usual,' things are gradually getting back on track. This newfound normalcy is a testament to the resilience and unwavering will of the Lebanese people. Life must go on, and amidst the economic crisis, we have seen glimpses of recovery, a welcome departure from the difficulties of 2022 and 2021.

I believe that there is no chance but to keep moving forward. “Life is like riding a bicycle. To keep your balance you must keep moving," said Albert Einstein. I follow that quote and I try to keep things normal as much as possible.


Can you say that we are back to ‘business as usual’ in Lebanon? If so, what triggered this ‘normality’ again? And what is still slowing the business?

The triggers for this 'normality' lie in the determination of the Lebanese people. Their love for life, cultural richness, and a deep-rooted sense of community have played a crucial role. While challenges persist, including the slow recovery of the banking sector, we have observed a positive momentum that instills hope. For sustainable progress, the banking sector needs to regain its health, acting as an economic cycle accelerator.

Additionally, providing credits for SMEs and other initiatives to kickstart businesses remains vital for the overall economic revival. Also, I can mention and highlight the role of the Arab and Gulf countries that used to support Lebanon and invest in it. We need to rebuild that bond and trust with these countries to gain back our economy.


What’s the biggest factor that you think will affect your planning in 2024? 

As we navigate the uncertainties of 2024, one of the biggest factors influencing our planning is security. The ongoing regional war introduces an element of instability, especially in the realm of PR and event organization. Stability becomes paramount as we aim to execute successful and secure events, assuring our clients that we can deliver exceptional services without compromising safety.


With all the parameters changing, and the clients wanting to milk their budgets to the last dime, what are your top priorities as an agency for 2024 in terms of business objectives?

In terms of our business objectives for 2024, our top priorities revolve around maintaining and enhancing the quality of our services. Client satisfaction remains paramount, and we are committed to not only meeting but exceeding their expectations. Beyond our immediate goals, we aspire to grow both regionally and locally, contributing to the overall development of the industry in Lebanon.

Amidst the shifting parameters and clients seeking maximum value for their budgets, MHD PR Agency recognizes the importance of giving back. Our commitment extends beyond professional endeavors, as we are eager to support Lebanese students and create opportunities for them. Leveraging our extensive network of friends and partner companies, we aim to facilitate connections that nurture the next generation of talents in Lebanon.