Ducab Group goes through their first corporate rebrand in 40 years
Posted on 2021 Nov,03

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Ducab Group – one of the UAE’s largest industrial manufacturers operating in 45 countries worldwide - recently went through their first big corporate rebrand in over 40 years, including a new logo, new website, and a host of print, digital, and outdoor media applications.

Ducab Group a provider of world-class solutions to the global energy sector. The UAE-based company will now focus on providing ‘Energy for change’, a new motto underscored by the recent brand identity and corporate vision launched across global markets. The brand strategy is said to be anchored in a desire to generate positive economic, social, and environmental impact.

The brand realignment comes at a time when the renewable energy sector is growing faster than ever, with the entire world focusing on mitigating climate change through decarbonisation. 

Ducab has already started to recalibrate many of its own operations around sustainability. This includes a strategy for raw material procurement with a greater emphasis on local and regional sourcing. The renewed purpose will mean providing the most innovative and sustainable energy solutions available in the market today – all proudly developed in the UAE. 

Eng. Jamal Salem Al Dhaheri, Chairman of Ducab, said: ‘Founded over 40 years ago, we grew rapidly with the radical transformation of the UAE and the wider Middle East region. During this time, we never stood still. Our ambition took us to 45 countries around the world, and from under 100 employees to a global workforce of more than 1,400. As we seek to expand our business into new sectors and new geographies, our revitalised corporate vision and values set a clear direction for our next chapter of sustainable growth.”

The new Ducab Group brand and associated creative work was developed in partnership with branding agency Driving Growth, and has been reflected in a series of print, digital, and outdoor media applications.