Expanding & Rebranding, AroundtheClock
Posted on 2022 Dec,19  | By ArabAd's staff

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This last October, Around the Clock Communications - a dynamic, all-in-one comms agencies in Dubai - has undergone a major rebranding operation, uplifting its logo and extending its name to AroundtheClock.

Originally a media agency established in Dubai in 2018, AroundtheClock Communications gradually evolved into a one of the fastest growing, integrated-service communications firms in Dubai, offering a comprehensive suite of solutions, ranging from Creative Copy & Design, to Branding, Strategic Planning, Digital Advertising, Media Buying, Public Relations and Event Planning, and Social Media Management. Avid of novelty, the agency also strives to become the agency of the future, by further diversifying its digital offerings to include E-sports, podcasts and NFT services.

AroundtheClock has been going strong over the past years, growing its client base, expanding its reach, and evolving its talents, capabilities and approach. With such an important transformation, the agency had to evolve its brand as well, to better represent its new identity and positioning in the market. 

In a fast-paced and digitized world, the uplifted logo had to illustrate a clear evolution, in this case, from analog to digital times. With a mobile-first approach, the creative heads streamlined and de-scattered the logo giving it a real edge, and turning it into a bold, versatile and memorable visual print for AroundtheClock, using an unusual – but powerful - combination of colors (white, black and deep green) to express depth, experience and maturity.

A new slogan was also crafted to match the new brand identity, “pros & comms”. The agency explains the rationale behind the tagline as being a descriptive statement about who they are, and what they represent.  

Moreover, the agency’s social platforms have been revamped while the offices have been retouched to feature the new logo, colors and brand positioning, in a clear statement that a new chapter has begun for the agency, which celebrated its 4-year anniversary a few weeks back.