2024 ‘Unleash Your Creativity’ marketing challenge: a decade of nurturing talent and promoting skill development
Posted on 2024 Apr,30  | By ArabAd's staff

The 2024 Unleash Your Creativity Contest, a flagship CSR initiative by the Fernand Hosri Group-- a group of companies operating in Lebanon, UAE, Jordan, Saudi Arabia, Cyprus and France---marked its tenth anniversary with a remarkable event held at the Middle East Training Center.

'Unleash your Creativity' is an annual event, which aims to promote sustainable development by engaging youth in the economic and social spheres, through a creative marketing challenge.

The contest brought together young talents from 150 contestants representing eight renowned universities in Lebanon.

Participants in the contest were tasked with promoting Hosri Insurance Services, showcasing their creativity and innovation in addressing real-world challenges.

After rigorous evaluations, 11 groups advanced to the finals, with an additional group earning a spot through public voting.

The finalists received invaluable coaching from industry experts including Suzanne Talhouk, Hussam Wali, Joe Abou Khaled, Nayla Saba, Nisrine Haddad, Janine Rizk Choueiry, Jamil Kai, Hrair Kuyoumjian, and Alaa Karnouh.

A distinguished panel of jury members, comprising Anthony Azzi, Dr. Bassem Bawab, Riccardo Hosri, Georges Kyrillos, and Mohammed Minkara, had the challenging task of selecting the top three winners.

We are thrilled to announce the winners of the 2024 Unleash Your Creativity Contest:

  • USEK 1st place (Anthony Kattar, Yvan Tanios, Mabelle Mhanna, Theresa Tawk);
  • AUB 2nd place (Dany Kanaan, Sasha Jneinati, Sana Bou Hamdan, Joey Zakaria);
  • NDU 3rd place (Miriam Issa, Lea Toubia, Jude Jarjoura, Michelle Alam).

Additionally, Leticia Helou, Caterina Imad, Maria Stephan, Marita Doueihy from LAU Byblos secured the public's admiration and earned the public vote.

The 2024 Unleash Your Creativity Contest has once again proven to be a platform for nurturing talent and driving positive change in our society.

It is worth mentioning that Fernand Hosri Group ‘s strategic partners –namely Traders Association, the UN Global Compact, Impact BBDO, Multiframes, Middle East Airlines, and TBWA\RAAD --were instrumental in the success of this event Beirut.