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The Epica Awards announces the preselected entries for the 2021 competition.
Over the past few days, the awards’ unique jury of editors and senior reporters has watched and analyzed over 3000 pieces of work.
Unlike others awards shows, the Epica Awards jury is composed of editors and senior reporters from the world’s leading titles covering creativity and communications. They are supported by journalists from specialist fields such as post-production, VR, design, finance and luxury.
Every entry has been carefully appraised by the jurors via the online voting platform, effectively delivering media exposure to all the entrants.
This year the Epica Awards received 3184 entries from 64 countries, a dramatic increase on the difficult year before (1980 entries) and close to the 2019 level.
The highest number of entries came from the United States (206) followed by Germany (200). In terms of networks, McCann Worldgroup, BBDO and Wunderman Thompson were particularly well represented.
The Middle East has a fair representation with 25 overall entries, including 20 campaigns shortlisted from the UAE, with 9 entries from FP7 McCann MENAT, 5 entries for Havas ME, 3 entries for Memac Ogilvy Dubai and one entry for Wunderman Thompson Dubai.
From Saudi Arabia, Leo Burnett and Wunderman Thomson Riyadh have both equally 2 shortlisted entries, while Lebanon is represented with one entry from Leo Burnett Beirut.
These finalists will go through to the grand jury, which votes online from November 24 to December 2. Gold and Grand Prix winners will be screened during a special online ceremony on December 9.
Silver and Bronze winners will be published on the Epica Awards website the next day, December 10.
The preselected entires from the Middle East are:
LEBANON (1)
Leo Burnett Beirut with "#SafetyForSafekeepers "Baklava Got Legs"" for ABAAD Resource Center for Gender Equality in Public Interest - Social
SAUDI ARABIA (4)
Leo Burnett with "Time to redecorate" for IKEA in Print Craft (3x parts)
Leo Burnett with "Time to redecorate" for IKEA in Advertising Photography (3x parts)
Wunderman Thompson Riyadh with "Meet Sarha" for stc in Communication & Public Services
Wunderman Thompson Riyadh with "Burjer Kinj or Burgher Kingh?" for Burger King in Social Networks
UNITED ARAB EMIRATES (20)
FP7 McCann MENAT with "Rooftop Farms" for Unilever in Food
FP7 McCann MENAT with "Astronomical Sales" for Mastercard in Financial Services
FP7 McCann MENAT with "A Dad's Job" for Home Centre in Public Interest - Gender Equity
FP7 McCann MENAT with "Astronomical Sales" for Mastercard in Topical & Real-time Advertising
FP7 McCann MENAT with "Astronomical Sales" for Mastercard in Creative Use of Data
FP7 McCann MENAT with "A Dad's Job" for Home Centre in Public Relations
FP7 McCann MENAT with "Astronomical Sales" for Mastercard in Promotions & Incentives
FP7 McCann MENAT with "A Dad's Job" for Home Centre in Integrated Campaigns
FP7 McCann MENAT with "Rooftop Farms" for Unilever in Integrated Campaigns
Havas Middle East with "Liquid Billboard" for adidas in Fashion, Footwear & Personal Accessories
Havas Middle East with "Liquid Billboard" for adidas in Public Interest - Gender Equity
Havas Middle East with "Liquid Billboard" for adidas in Media Innovation - Alternative Media
Havas Middle East with "Liquid Billboard" for adidas in Experiential & Shopper Marketing
Havas Middle East with "Beyond The Surface" for adidas in Copywriting & Storytelling
Impact BBDO with "Despair No More" for Essity in Prescription & OTC Products
Impact BBDO with "The Wider Web" for Etisalat in Communication & Public Services
Impact BBDO with "The New National Anthem Edition" for An Nahar Newspaper in Public Interest - Gender Equity
Memac Ogilvy Dubai with "Buy With Your Time" for Al Futtaim IKEA in Creative Use of Data
Memac Ogilvy Dubai with "Buy With Your Time" for Al Futtaim IKEA in Promotions & Incentives
Wunderman Thompson Dubai with "KitKat Breakmarks" for Nestle in Confectionery & Snacks (3x parts)
