Mohamed Bareche: 'If You Don't Do Good, Don't Do'
Posted on 2021 May,12

Meet Mohamed Bareche, creative director at Publicis Middle East Dubai, and join him in his abstract rambles, as he muses on his pleasurable distractions and everything that makes him tick. His talent and creativity are scrutinized through this light-hearted Q&A, as Mohamed exposes his inspirations, from music to the joy he gets from the arts, his favorite readings, places and other pleasures that keep his creativity on a roll.

What do you enjoy most about your job?

Having ideas and bringing them to life; no routine, as you can never rest in your laurels; every new brief is a new challenge.     

What’s your motto in life?

If you don’t do good, don’t do.

What keeps you in the game?

The inner child in me.

Who would you like to sit next to on a seven-hour flight?

My mom.

What keeps you up at night?


What inspires you most?

My inspirations come from my childhood and are mostly related to the arts emerging from the streets--be it music, dance, cinema or visual arts. Arts coming from average people, not especially from the elites, which is relevant today since our job is all about being insightful.

What music have you been listening to lately?

Mobb Deep - Quiet Storm.

What do you consider to be the greatest headline of all time?

"Faire du ciel le plus bel endroit de la terre."  (Make the sky the best place on earth.) (Air France – BETC Paris).

What is your idea of perfect happiness?

A good health.

What would you do if you won the lottery?

One of my projects would be to acquire a natural reserve in Africa and take care of endangered animals.

What would you like to be doing five years from now?

Great ads.

What business tip would you give the newbies?

If you want to do enough you need to go the extra-mile.

If you could be anywhere in the world right now, where would you be?


What’s the last book you read?

Entre la pierre et le plume (IAM).

What’s the last movie you watched?

The Mauritanian (with Tahar Rahim).

What is the one thing you wish you have designed?

Animals, since you will never find a more sophisticated conception. On top of that they literally have super-powers!


My Favourite…

Dream Destination: Easter Island, it’s just out of this world.

Restaurant: Les 4 frères in Paris-Belleville (Algerian restaurant).

Hotel: Naankuse Lodge in Namibia.

Meal: Couscous.

Book: The Alchemist by Paolo Coelho because I really relate and adhere to the "Personal Legend" concept.

Movie: Goodfellas by Martin Scorsese.

Animal: Cloudy panther.

Poet: Muhammad Ali; his shortest poem “Me, We” is just genius.

Music/band: Really hard to cite only one… Gap Band.

Painter: Rembrandt. When I was a student I used to work at Le Musée des Beaux-Arts in Nancy (France) where I got to discover his art. I was literally captivated by the realism and the beautiful contrasts of his paintings.

Heroes: My dad.