Paul Labban: ‘My worst nightmare: to live with no dreams’
Posted on 2022 Dec,26

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In this lighthearted Q&A, ArabAd picks the brain of Paul Labban, the creative director at Saudi-based independent agency AdCouncil.

What gets you up in the morning?

Believe it or not, waking up for school.


What do you enjoy most about your job?

The outcome of the most complicated brief, analysis, and market research: one simple ad that no one has thought about.


What keeps you in the game?

Passion & Curiosity.


What keeps you up at night?



What would be your worst nightmare?

To live without a dream.


What can we find on your phone?

Social media apps; advertising applications; birds hunting game; family pictures; football scores update.


What quality do you most look up to in a woman?



Who would you like to sit next to on a seven-hour flight?

Someone who doesn’t fall asleep in the plane.


If you could live for one day the life of another person, who would it be?

Pablo Escobar.


If you could have dinner with someone, living or dead, who would it be; and what question would you ask him/her?

My father, for sure.

Q: Can we stay a little bit longer?


What do you consider to be the greatest headline of all time?

“To all those who use our competitors’ - Happy Father’s Day” by Durex. 

What business tip would you give the newbies?

  1. Sketch your ideas, keep your station off.
  2. Break your daily routine.
  3. Know your audience.
  4. Your brain is the best recording machine in the world…  So start recording


Where can we find you on a Friday night?

Charging energy next to my family.  


If you could choose one superhero power, what would it be and why?

Superhuman speed, as time is money.




I am... casual  

I like... games

I want... to try everything

I have... good friends

I wish... to grow old

I hate... liars

I fear... snakes

I Google... symptoms & lyrics

I wonder... if Hitler is still alive

I regret... nothing

I love... creative interpretations

I need... to calm down

If I ruled the world... I would reveal the cure for cancer to everyone

I dream... of a hunting trip


My Favourite…

Dream Destination: Chile

Restaurant: L’Entrecôte de Paris

Hotel: Ritz Carlton

Meal: Steak au poivre

Quote: “When there is a will, there is a way”

Book: The five people you meet in heaven

Movie: Saving Private Ryan

Flower: Gardenia

Animal: Lion

Poet: Gebran Khalil Gebran

Music/band: Pop; soft metal; Coldplay; Mumford & Son’s; Fairuz.

Painter: Leonardo Da Vinci

Heroes: Rachel my daughter