Alain Shoucair: Orchestrating Novelty
Posted on 2016 Oct,13

Driven by the next big idea, Alain Shoucair, regional executive creative director at Drive Dentsu simply never stops. He is a man of true conviction who could have easily become a maestro rather than a creative ad man. What follows is a glimpse into a world filled with joy and wonder.


What gets you up in the morning?
‘Hoochie Coochie Man’ ringtone.

What do you enjoy most about your job?
The power of ideas. 

Who do you ultimately want to become?
I’m happy being myself.

What is your greatest extravagance?
I’m an impulsive buyer.

What’s your motto in life?
Stay true to yourself.

What keeps you in the game?
I’m loving it.

What keeps you up at night?
My brain.

What inspires you most?

What music have you been listening to lately?

What is the gadget you cannot live without?
My smartphone.

What can we find on your phone?

What quality do you most look up to in a woman?

What quality do you most look up to in a friend?

Who would you like to sit next to on a seven-hour flight?

If you could live for one day the life of another person, who would it be?
A woman.

If you could have dinner with someone, living or dead, who would it be; and what question would you ask him/her?
Sigmund Freud
Q: You wanna talk about it?

If you were to change profession, what would you choose to do?

What do you consider to be the greatest headline of all time?
Think small. 

What business tip would you give the newbies?
Do not take yourself too seriously.

What is your idea of perfect happiness?
Sharing great moments with people you love.

What would you do if you won the lottery?
Be my own boss.

Where can we find you on a Friday night?

If you could choose one superhero power, what would it be and why?
Become invisible. In addition to all the great advantages you can imagine, it will provide me very interesting or useful secret information.

What is the one word you catch yourself saying too often?

If you could be anywhere in the world right now, where would you be?

What’s the last book you read or movie you saw? 
I’ve recently discovered there was a conclusion to the epic mythology ‘L’incal’ created in the early 80’s by visionary storyteller Jodorowski and the late Moebius. I was delighted by Ladrönn’s breathtaking graphic style as well as his addition of a little touch of humour to the main character John DiffooI. It’s not easy to appropriate Moebius world and I think he brilliantly succeeded.

What is the one thing you wish you have designed? 


Who Are You?

I am... what I am.

I like… wit.

I want... peace.

I have... everything I need, thank God.

I wish... we were born with a life instruction manual, it would save us a lot of time.

I hate... hypocrisy and mediocre people.

I fear... sickness.

I Google... everything and anything.

I wonder... how people can be so stupid sometimes.

I regret... nothing.

I love... music.

I need... more time to play.

If I ruled the world... “wowowewo, it’s very nice!”

I dream… non-stop.


My Favourite…

Dream Destination: Maldives.

Restaurant: Casablanca in Ain-el-Mreisseh.

Hotel: Mama Shelter.

Meal: Wiener Schnitzel.

Quote: “I’d rather have a bottle in front of me, than a frontal lobotomy” - Tom Waits.

Book: Exercices de style - Raymond Queneau.

Movie: History of the world - Mel Brooks.

Flower: Jasmin.

Animal: Cat.

Poet: Bob Dylan.

Music/band: Blues/Roy Buchanan.

Painter/Artist: Andy Warhol/JR.

Heroes: David Bowie.