'I am Nathalie, but my friend call me Na't: Nathalie Masri, Up Close and personal
Posted on 2018 Jun,25

Nathalie Masri is the co-founder and creative director at Beirut-based independent agency Operation Unicorn. ArabAd picked her heart and mind to learn more about what moves this passionate advertising woman who aspires to become a scriptwriter.

What gets you up in the morning?

My son.

What do you enjoy most about your job?


Who do you ultimately want to become?

A scriptwriter.  

What is your greatest extravagance?


What’s your motto in life?

'L7e2na w jeena khallina netsalla.' (Since we are born, let’s enjoy it).

What keeps you in the game?

My curiosity.

What keeps you up at night?

When my kid is sick.

What would be your worst nightmare?


What inspires you most?


What music have you been listening to lately?

Ibrahim Maalouf.

What is the gadget you cannot live without?

My lighter.

What can we find on your phone?

You’re getting too personal… Kind of like Facebook.

What quality do you most look up to in man?


What quality do you most look up to in a friend?


Who would you like to sit next to on a seven-hour flight?

Gad El Maleh.

If you could live for one day the life of another person, who would it be?


If you could have dinner with someone, living or dead, who would it be; and what question would you ask him/her?

Serge Gainbourg; I wouldn’t ask him any question, just hear him talk.

If you were to be reincarnated, what would you like to come back as?

I don’t want to be reincarnated.

If you were to change profession, what would you choose to do?


What do you consider to be the greatest headline of all time?

Just do it.

What business tip would you give the newbies?

Follow your gut feeling.

What is your idea of perfect happiness?

I am still searching for that answer.

Where can we find you on a Friday night?


If you could choose one superhero power, what would it be and why?

Read people’s mind; out of pure curiosity.

What is the one word you catch yourself saying too often?


What would you like to be doing five years from now?

Writing movie scripts.

If you could be anywhere in the world right now, where would you be?

On any island.

What’s the last book you read or movie you saw?

Victoria – very inspiring.

What is the one thing you wish you have designed?

Apple logo.





I am Nathalie, but my friends call me Nat

I like French fries

I want to write a movie

I have dreams

I wish to have a magic wand 

I hate snakes

I fear snakes

I Google spelling mistakes

I wonder what my husband thinks

I regret nothing yet

I love my son

I need a break

If I ruled the world I'd free all my sons, I love ‘em love ‘em baby

I dream a lot.


My Favourite…


Dream Destination: Any island

Restaurant: nothing beats Mom’s food

Hotel: Elsewhere - Goa

Meal: French fries

Quote: “Don’t be like the rest of them, darling”- Coco Chanel

Book: - 99F (Frédéric Beigbeder)

Movie:Le fabuleux destin d’Amelie Poulain

Flower: Daisy flower

Animal: dog

Poet: Jacques Brel

Music/band: Serge Gainsbourg; Arctic Monkeys

Painter: Picasso

Heroes: Banksy