Christofle enters the metaverse with its first NFT collection
Posted on 2022 Apr,25

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Christofle, the Parisian Silversmith Maison since 1830, enters the metaverse with its first NFT collection “925 Genesis MOOD”, planned to drop on May 7th, 2022, referring to a fantastic imaginary city, named: Christofle Aurifaber Citatis in Latin, or The City of Christofle Silversmithing. 

Acquired by Chalhoub Group in 2017, Christofle is known for its exceptional tableware, silver flatware and home accessories created with elegance, craftsmanship and know-how. 

Christofle entering Web 3.0 is the completion of a fruitful collaboration between Christofle, and Exclusible, an e-retailer for digital collectible assets in the luxury sector, and powered by Chalhoub Group’s Innovation unit. 

This NFT collection is said to cement the ambition of the brand to engage customers in this new era by building long-lasting relationships with them. 

Christofle NFT collection “925 Genesis MOOD” is inspired by the iconic MOOD by Christofle launched in 2015 and one of the best sellers of the House. It is a dreamlike city of silver and gold where the architecture takes the visitor on an immersive journey, across time and space, revealing the brand codes dear to Christofle. 

Commenting on the launch, Emilie Metge, CEO (President) of Christofle said: “We are eager to join the era of the Metaverse, with this new first NFT collection in line with our brand values of audacity, elegance, excellence, and inclusiveness. With a bold and modern approach, we are translating our craftsmanship into the new wave of the web, that is all about community and ownership. We want to offer the Christofle community a way to experience and access unique pieces of Christofle.” 

Michael Chalhoub, President of Strategy, Growth, Innovation and Investment at Chalhoub Group, added: “I feel extremely humbled and proud to witness our Group’s first NFT drop. And it only makes sense for it to be done with Christofle, the first luxury brand we introduced to the GCC over 65 years ago. Innovation and retaining the entrepreneurial spirit of our founders have always been part of our core values, and we take it as our duty to lead the way and introduce the first luxury tableware NFT. We are committed to constantly reinventing ourselves and to bringing the right products, services and experience to our customers – and that is something that will always stay at the heart of everything we do.” 

Olivier Moingeon, Co-Founder of Exclusible commented: “We are delighted and excited to collaborate with Chalhoub Group and Christofle on their entry into Web 3.0. At the heart of Web 3.0 lie many possibilities for brands; True luxury is recognized, community is cultivated, and desirability is captured. Brands should embrace this new territory and set foot into a new sphere of culture and digital expression. Christofle is seen as a pioneer which leverages classic Parisian heritage with the innovative spirit of an entirely new movement in the creative industry.” 

529 NFTs will be available at Exclusible for 0.1 ETH on Saturday May 7, 2022; NFT holders will gain access to exclusive and unique benefits, as well as discover the world of Christofle through an incredible 3D masterpiece.