DDB Expands its Social Expertise into Automotive with MG
Posted on 2020 Dec,16

MG Motor Middle East (SAIC Motors Middle East) has handed DDB its social account following a pitch.

Commenting on the win, Hubert Boulos, CEO Middle East said, ‘’People tend not to think of DDB as a Social agency, yet winning MG is just another proof of our strength in that area. We just happen to believe that Social Media and Social activations are there to serve the brand while building sales. It means building the short term and the long term at the same time. That’s where you really need creative ideas, and MG definitely bought into that thinking”.

As for Junaid Bukhari, the Marketing Director of SAIC, he remarked that the DDB Dubai team has been very efficient in producing creative content and providing effective solutions for their social media needs. "The team brought along an expertise from the relevant business background adding to a desire to experiment and find new ways of achieving our goals. […] We are pleased to have DDB Dubai as our social media agency and hope for bright times ahead.”